Art Gallery of Ontario
image: New AGO-Art Gallery of Ontario Logo from their website.
I came across the Gallery’s new logo design today and personally I think it’s simply fabulous!!
Created by Bruce Mau Design in consultation with the AGO, the new logo is the result of extensive brand research on the public’s perception of the new Gallery.
The New AGO Opens November 14, 2008
with FREE Admission Nov. 14-16
Art Gallery of Ontario, 317 Dundas Street West, Toronto, Ontario, Canada, M5T 1G4
With a permanent collection of more than 68,000 works of art, the Art Gallery of Ontario is among the most distinguished art museums in North America.
Collection
The AGO currently has more than 68,000 works in its collection, spanning from 100 AD to the present. Highlights include:
- More than 40% of the collection vividly documents the development of Canada’s art heritage since pre-Confederation, including one of the largest and finest Inuit art collections in the world. The collection includes pivotal works by Cornelius Krieghoff, Lucius O’Brien, James Wilson Morrice, Tom Thomson, the Group of Seven, David Milne, Emily Carr and Paul-Emile Borduas.
- Major holdings of the work of pre-eminent Canadian artists Paterson Ewen, Betty Goodwin, Greg Curnoe, David Blackwood, Kazuo Nakamura and American artist Robert Motherwell.
- The world’s largest public collection of works by internationally renowned British sculptor Henry Moore.
- Masterpieces of European art, including works by renowned artists such as Anthony van Dyck, Thomas Gainsborough, Auguste Rodin, Claude Monet, Edgar Degas, Paul Cézanne, Vincent van Gogh, Pablo Picasso and René Magritte.
- A collection of photographs representing the emergence of the medium in its artistic, cultural and social diversity. Works by 19th-century British, French, American and Canadian photographers, and 20th-century modernists, including one of the foremost collections of works by Josef Sudek.
- A contemporary collection illustrating the evolution of artistic movements in Canada, the U.S. and Europe, including major works by Claes Oldenburg, Andy Warhol, Mary Kelly, Jannis Kounellis, Jenny Holzer, General Idea, Joanne Tod, Jeff Wall, Rebecca Belmore and Luciano Fabro.
see more, read more: here
That is a wonderful logo. My logo test is always to see what a logo looks like in black and white and reversed (white on black) and to see what it looks like really small. If a logo can hold up to looking good on the barrel of a pen, a faxed document, or a small rough texture surface like a golf ball, you have a contender.
Oh my gosh, your so right Psiplex, I agree 100%!!
)
Fonts that mush the letters together and logos that have halftones that tend to disappear when reduced.
Thanks for popping by Psiplex, I’ll be by to visit your blog this week!